Companies We Call Clients
UX Design Services
Our design team specialises in creating digital solutions that are spot-on functional, appealing and user-friendly. We believe that every service and product design needs to deliver both business and user value.
Our approach to UX design is tailored to each individual project. We work together with our clients to define requirements based on business needs and strategy. And we empathise with end users and design solutions that make sense functionally and aesthetically. By combining strategy, UX and UI Design we help our clients improve their customer experiences and solidify business results.
We have in-depth technical knowledge of CMS solutions and other digital systems. However, our approach to UX design is technology agnostic.
Working with Wunderkraut UX Design team
Our UX experts can help you improve the user experience of your digital solution whatever shape and form it is. Ranging from high-level UX consultancy to very specific feature or functionality assessments, our user experience consultants will advise and propose solutions to help you reach the business targets.
If the ambition is to redefine the entire customer experience our team offers a strategic UX consultancy with mapping out customer journey and experience, including online and offline touchpoints. Having identified gaps and potential to create a frictionless and pleasant customer experience, our UX experts will define a roadmap for the digital transformation.
On a more granular level, we carry out UX audits to determine critical and necessary improvements for your website, application or intranet that will help you achieve your business goals and delight your customers and employees. Audits can be focused on navigational and information architecture analysis, visual design review or conversion harnessing, to name a few examples.
We will guide you through every step of the process and will help discover and articulate the business or user-focused needs.
Our UX design approach is rooted in collaborative and iterative design. Participatory mindset and open communication is how we like and enjoy work. Successful delivery rests upon solid user insights and clearly defined business goals.
We start every project with an intake meeting to identify all existing and missing pieces that will shape our work. It's important to us to get to know our customer up close, so that we can tailor the project plan to fit the customer needs. We don't impose unnecessary activities and deliverables, but choose wisely what is truly necessary and adds value to the final outcome. If you think your website or app should get a redesign or something is not working but you are not sure exactly what, we recommend running a separate discovery exercise to find out and formulate needs and scope of work.
Once we have established the framework of the project, we plan all activities and deliverables.
A typical UX design projects includes a:
discovery phase with research and insights generation
user story mapping workshop where we identify user goals, features and tasks along with release plan
UX / UI concept development that sets a direction for what shape the solution will take
detailed wireframing and UI design development, and
Considering project specifics, we assess together with the customer if we should also include any of the following activities:
user persona creation
customer journey mapping
Our team works in an iterative way by refining and tweaking the UX / UI designs as we gain more knowledge and understanding of use case scenarios through testing. This is done in collaboration with the customer and, often, the end users.
The outcome of our UX design process is the blueprint for the technical development of the application. By creating annotated wireframes and designs along with user stories for development, technical team is able to take it forward and bring the solution to life using the technology of choice.
Our UX experts are skilled in various fields from information architecture and business analysis to wireframing, interaction and UI design and data analytics. It's a healthy mix between generalists and specialists. We favour strong collaboration internally and with our customers because we believe it increases quality of the UX design. Having a multitude of different perspectives on how a product or service could be used leads to better user experience.
Wunderkraut's UX professionals can guide companies and brands through every step of the process, from strategic identification of business goals and redefinition of high-level customer journeys to UX audit, from research and consultancy on a specific feature to designing a digital application from scratch.
Whatever the problem may be, we will examine the current situation, identify gaps and opportunities and design a solution that will increase sales, drive conversions, build brand loyalty and make your end customers happier.
Next to the user experience design development services we offer a range of solutions to strengthen and support the user experience. Starting from the broader digital strategy to brand identity development, to frontend development and execution of UX/UI design our expert team can transform your branded digital experience.
If you are planning on building a long-term digital engagement with your customers, our Drupal development team is able to provide a strong, future-proof technical solution in Drupal 8.
Why customers choose Wunderkraut for UX design
- Agile UX/UI design methodology
- Collaborative and participatory approach to UX design development
- Experience in personalisation, concept validation and usability testing
- High flexibility, tailored and modular proposition to each project
- Technically agnostic solutions to UX design challenges
- Long term partnerships with our Drupal clients shows trust in our capabilities
- Continuous training and development of our UX experts
- Strong references in Belgium (including Voka, Vlaams Verkeerscentrum, Carrefour)
- Component approach with high re-usability of your solution design
- Strong combination with Digital strategists, senior Analysts, UX specialists and Design experts