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Our design team specialises in creating application interfaces and consequently customer experience using effective and innovative techniques spanning across the entire UX domain. Interaction design is where we can demonstrate truly insightful and creative expression of branded online communication and functional engineering.
Through the interaction design development we shape relationships between your users/customers and your digital product/application.
At Wunderkraut, we craft interaction design to do just that - make your customers be at ease with using your digital application, feel appreciated and inspired.
Working with Wunderkraut
Increasingly, customers choose brands and companies that have a clear purpose. While brand strategists and visual designers help create brand assets and the overall brand experience, interaction designers can bring that brand story to life on your website or app.
Using visual assets, motion design, our experienced designers create meaningful and useful branded experience for your end customers.
While a website or app may offer a smart and user-friendly UX proposal, interaction design is what helps translate it into a great event that defines how end users interact and engage with your brand or product. It's on that granular level of design, and sometimes through those subtle details, that can make or break user experience, ultimately shaping the brand image.
Our team specialises in behaviour design, UX copywriting and device-specific design solutions to deliver effective and purposeful interaction design solutions.
Just as interaction design is closely linked to user experience design, our designers collaborate with the common goal to create seamless and enjoyable branded experience helping your customers. From the very beginning of any digital project, we entwine every aspect of interaction design to bring the brand vision to life through:
visual representations - graphical elements, typography, images, icons and shapes and how these altogether communicate your brand's messages to end users
motion design - mechanisms of how users engage with your digital application including time dimension. This is expressed via micro interactions and behaviour of graphical elements that in combination with other elements shape the user experience
physical objects and their usage - we create interaction design solutions considering devices your customers use, as well as circumstances in which users engage with your product or application
and written content - words used for labels, menu items, buttons and other key elements that convey meaning and purpose while giving your brand a distinct voice.
Interaction design is like an icing on a cake. It just offers that frame for the application where our talented designers can create meaningful and delightful content to win over your target audience and spur your business.
Wunderkraut specialises in end-to-end project delivery and offers a modular offering that fits your needs and requirements, including:
- Digital strategy
- Business analysis
- Branding consultancy
- Content and marketing strategy
- Corporate visual identity development
- IT and technology consultancy
- UX strategy and design
- Interactive prototyping
- Usability testing
- Specialised Drupal development
- Integration and migration services
- Hosting and support
- Analytics and KPI frameworks
Starting from the digital strategy creation and project vision to brand identity development, to frontend development and technical build, our expert team can transform your branded digital experience and deliver responsive design.
Why customers choose Wunderkraut for web development
- Agile UX/UI design methodology
- Collaborative and participatory approach to UI design development
- Solid technical knowledge of responsive design implementation
- Experience in personalisation, concept validation and usability testing
- High flexibility, tailored and modular proposition to each project
- Technically agnostic solutions to UI design challenges
- Long term partnerships with our Drupal clients shows trust in our capabilities
- Continuous training and development of our UI designers
- Strong references in Belgium (including Voka, Vlaams Verkeerscentrum, Carrefour)
- Component approach with high reusability of your solution design
- Strong combination with Digital strategists, senior Analysts, UX specialists and Design experts