600,000
visitors annually
to tourist sites & attractions
|
40,000
day-trippers
per day
|
Ultimate
city break
in Limburg and beyond
|
The solution
Focus on the tourists
visithasselt.be is entirely focused on visitors to Hasselt. Besides the city's official site, there is now also a separate site whose primary function is to entice users to come discover (and taste) Hasselt's treasures. With its sights trained on tourists, schools, business people etc.
Our partner, Internet Architects, handled the visuals, and we at Wunderkraut took care of the technical implementation.
Centralised contact / practical information
On both the city website, hasselt.be, and the new site, visithasselt.be, you can find info about the city's wealth of tourist attractions. This significant overlap of practical information – for example, for the various museums – called for centralised content.
So instead of maintaining separate content, Wunderkraut came up with an innovative solution: centralised contact pages for all City of Hasselt websites. Not originally part of the plan but, in fact, tactically necessary. This way the content remains separate, but there is one consistent page with practical information for all of the websites.
Task-oriented design
The site has been constructed so that you can easily navigate in 2 directions. In the one direction via various themes, such as shopping, tasting, spending the night or holding meetings. In the other direction, it is possible to select information per target audience: schools, companies, youth, singles … So, everyone finds the information they need, quickly and directly. User-friendliness reigns!
Flexible self-administration
The new website not only has to be easy for the visitor to navigate. The personnel at the city's Tourism Office must also work with it every day. So, we paid extra attention behind the scenes to ease-of-maintenance and manageability, for example, of certain campaigns or current topics. This way the personnel have all the freedom and control they need over their own site.
Training, hosting & support
The visithasselt.be website finally went live on 1 September. It goes without saying that Wunderkraut assisted the city's Tourism Office personnel with training and advice. The same applies in the future for continued hosting and post-launch care.