in Burgundian university city
culture, gastronomy, architecture
and a lively, student-oriented night life
Top task trajectory
The target audience of the leuven.be and visitleuven.be sites are both inhabitants and tourists. They must be given service fit for a king, with an attractive design and convenient navigation. A top-notch task analysis led to a clear navigation structure tailored to the visitors (instead of being tailored to the city services) which was then used as a framework around which the individual sites could be built.
But, there's more. In this digital era, the fact that we integrated social media goes without saying. That was certainly something that the city missed on the old website. In addition, we set up a MailChimp integration to send newsletters, and we also worked on the integration with the UiTDatabank.
From now on the websites' users can navigate super quickly through the sites - that is beyond dispute. But, there are even a lot of benefits for the Webmasters. We paid extra attention behind the scenes to ease-of-maintenance and manageability, for example, of specific campaigns or current topics. This way the personnel have all the freedom and control they need over the platform. Adding events and creating overview pages are now a piece of cake.
Go-Live and beyond
We succeeded in completing leuven.be and visitleuven.be by the desired deadline at the end of December 2016. A technical audit by an external partner provided proof of our expertise in black and white. Helics has assumed responsibility for future maintenance.
Since the launch, two small sites on the same platform have gone live: agsl.be for the Autonoom Gemeentebedrijf voor Stadsontwikkeling Leuven (Autonomous Municipal Company for Urban Development Leuven) and the new site for the Huis van het Kind (House of the Child) (Leuven). Both sites are built on the joint functionalities of the platform, but each site has its own unique look & feel.