Concept & Ambassadorship for AnySurfer

concept
responsive design
WCAG (Web Content Accessibility Guidelines) level AA compliant
wireframing
rebranding

The challenge

AnySurfer wants to make the digital world more accessible, specifically for people with an impairment. They do this since the beginning in 2001 by providing information about website  and digital document accessibility. They also do this by working in partnership structurally with web design companies (approved builders), organising training for web builders and editors and through sensitisation actions such as the accessibility monitor*.

Now that public sector body websites must comply with the EU Directive (2016/2102) in relation to web accessibility (websites, intranets, extranets, apps and PDF documents), AnySurfer wants to play a leading role. AnySurfer is a national project of the not-for-profit association Blindenzorg Licht and Liefde and provides quality labels for accessible websites. Sites, web builders and developers can obtain the AnySurfer quality label. This is quite a significant step and a long process.

AnySurfer was looking for an innovative concept for the website as well as ideas to promote different graduations to simplify this. This means that every website that invests into web accessibility can already experience the advantages from phase 1.

The concept and starting the wireframes are the jobs that Wunderkraut's fulfils. As an approved web builder and ambassador for better digital accessibility we provide support for the development phase of a new three language www.anysurfer.be while focusing on responsive design with frontend and backend WCAG level AA compliancy. Development takes place in a later phase by AnySurfer.

31 of 209
websites in Belgium
considered accessible in 2015*
15%
of the population
are people with a disability
80
million people
in Europe with an impairment
Text color
#C0C0C0 1
Anysurfer content model presentation for personas

The solution of Wunderkraut

Workshop
The Wunderkraut team carried out a poll during a workshop to determine the target groups and elaborated an innovative concept based on this. Because every organisation, be it large or small, should be given the opportunity to carry an AnySurfer label and to display it from the first moment an investment is made.

We came to realise during the workshop that ‘digital accessibility’ is by no means a given for very many people. Our population group with a visual, auditory or motor impairment is larger than we think. People with ADHD, autism, reading problems, the elderly or those who speak a different language must also experience the positive effect of accessible sites.

 

Concept & Wireframes
Taking into account the Directive that information and services of (semi) public sector bodies must become usable for everyone in the whole of Europe and especially for people with an impairment, we also supplied ideas to simplify the AnySurfer label process together with the concept for a new website. Based on a status page, the public can see which steps an organisation takes to carry or obtain the label.

The intention is to further expand the current status page of websites that carry the AnySurfer label for websites, apps, developers and approved builders and schools and all their efforts in relation to web accessibility.

Branding - Spread the word

AnySurfer can start the development with the delivered wireframes. A lesson we have learned is that we must already take into account optimum accessibility when creating the wireframes. Our AnySurfer contact has a visual impairment and could not assess our wireframes. Html offers the solution for this.

Choosing more web accessibility also means enjoying very many additional advantages. Such as better SEO rankings or simply the advantage on the competition. We also want to make website owners, builders and developers aware of this. Our employees are basically AnySurfer ambassadors, we propagate their message and make recommendations about content strategy and successful branding. We spread the word!

The end result? To be continued after development...

*The accessibility monitor

The Accessibility Monitor is a measuring instrument that AnySurfer developed in 2007 in partnership with K-point, the IT and inclusion research and knowledge centre of Thomas More. More than 1,000 students investigate the accessibility of Belgian websites every academic year and the monitor maps out this accessibility. The result is a percentage of accessible sites based on a random test of websites, a quick scan of students and the consolidation of the results by AnySurfer.

In 2015, 1,440 students of 16 universities of applied sciences checked 209 Belgian websites. 31 of the 209 websites in the random test (14.8%) have basic accessibility in accordance with the criteria of the study. The percentage of accessible sites has slightly risen in comparison with a prior study (from 14.2% to 14.8%). The semantic structure is improving. Pages are better marked with headers and lists. Therefore, a slight positive evolution even if the majority of Belgian websites does not take sufficient account of the accessibility criteria. Many people (with an impairment) are still experiencing difficulties. The study involving the accessibility monitor will continue to monitor this.

Concept & Ambassadorship for AnySurfer