Hospitals network site

User-centric Information Architecture

user experience

The challenge

ZNA, one of the largest hospitals network in Flemish region, Belgium, wanted to modernise the look of their website and simplify its navigation.

As a network of hospitals, it has a ZNA-wide offering but not every hospital has every medical department. The difficulty was in keeping users informed of what section of the website they found themselves in - ZNA-wide or hospital-specific.

The second requirement was an ability to customise every page of the hospital to highlight specific strengths, despite the fact that multiple hospitals within the network offered the same treatments.

including six hundred doctors
every year
>1 m
lab and image-exams annually
Text color
#C0C0C0 1

The solution

Wunderkraut was contracted to do technical development and theming of the site. The most important technical tasks evolved around search functionality, customisation and integration of web service feeding information about doctors, as well as integration with job openings database.

One way of simplifying navigation was found in generating the menu on the left completely automatically. As the hospital has an enormous amount of content the navigation often gets unwieldy. We solved this issue by filtering the navigation menu to show only relevant links for the page a user is visiting.

From the UX perspective, another approach to facilitate navigation was by keeping a header of the website visually consistent for any kind of page within a hospital, so that the user easily can trace in which section of a hospital he/she is in.

ZNA ipad mockup
ZNA home imac
zna laptop


Work on ZNA site is one of the projects we have implemented in the healthcare sector. Our expertise in this industry varies from business consultancy and branding to UX strategy, conversion optimisation and everything pertaining to technical implementation.

Solr search

The site is powered by Solr search to improve the end users search experience. Solr enables us to search for synonyms of words, which often exist for a lot of treatments or illnesses. Solr also helps in correcting the search terms for the visitor and allows the webteam to boost certain content (e.g. doctors pages) to come up higher in the results.

elderly women walking down the hospital corridor