eCommerce KPIs: Tips of the Trade for Online Selling
When it comes to eCommerce, there are many key performance indicators (KPIs), and the value of those indicators is directly tied to the goal progress measured in each area. Here are some of the most salient KPIs, all of which, though quite common in terms of being known across the industry, are often overlooked, costing businesses real dollars, pounds, pennies and growth...
Design or Content: Which come first for your website?
Product Owners and designers often face a dilemma of content or design-first when doing a site redesign. In this article, I explore different approaches and provide some guidance as to what should be taken into account to complete your site redesign project successfully.